Every property operates differently
Late arrivals, key handoff, guest messaging, deposits and room release vary by manager and shift.
Properties spend their marketing money fighting for the first booking. STRUT works after that booking exists: it coordinates each property you select from reservation through arrival, then carries the guest back to you for the next stay.
A name the front desk can't call. A guest it can't recognize. A room that may or may not be ready when they arrive at 9 PM. STRUT resolves the redaction: before arrival the guest is onboarded, messaged, verified and keyed, and after the stay they hold a direct line back to the property — one that has nothing to do with the channel that sold the first night.
The guest's original reservation stays exactly where they placed it. STRUT never cancels, releases or modifies it, in either mode.
The operating problem
The reservation is in the PMS. Whether the guest has been reached, the deposit resolved, the room turned and the key prepared lives in a manager's head, a text thread or a shift that already ended. One property absorbs that. Several properties multiply it, each with its own PMS, front-desk schedule, key process and judgment.
Late arrivals, key handoff, guest messaging, deposits and room release vary by manager and shift.
A reservation can exist while the guest is unreachable, the room is not ready, the deposit is unresolved or the key is not prepared.
Regional supervision becomes screenshots and assurances rather than one verifiable operating record.
Late guests call different numbers, receive different instructions and depend on whichever employee is available.
Every property introduces another system, procedure and exception set for the central team to learn.
The OTA or disconnected property workflow often remains the only path back to the guest after checkout.
Why STRUT is a layer
STRUT Front Desk sits above your current systems and standardizes the operating work around them.
Booking.com, Expedia, property website, phone and walk-in sources.
Each property keeps its current reservation and payment operation.
Guest onboarding, readiness, messaging, access, service work, offers and ownership oversight.
STRUT routes, records and verifies work performed at the property.
Different PMSs and property procedures become one common operating model for the locations you select.
Operating modes — the operator's switch
Each property launches with Intercept & Convert as the standard mode. Drop any property to Front Desk Only — conversion off — and bring it back whenever you choose. Moving between modes is an operating decision, not a new contract.
The complete operating layer, and a consented guest can complete the current stay direct with the property before arrival.
The current booking and its payment flow stay exactly where they are, and the guest still arrives onboarded, keyed and expected.
Trial and property pricing
Monthly pricing is based on room count and trailing 12-month ADR.
Due only after STRUT approves the property.
| Property size | ADR below $100 | ADR $100–$149 | ADR $150–$249 | ADR $250–$399 | ADR $400+ |
|---|---|---|---|---|---|
| Up to 50 rooms | $499 / month | $599 / month | $799 / month | $1,099 / month | $1,599 / month |
| 51–100 rooms | $699 / month | $799 / month | $999 / month | $1,299 / month | $1,799 / month |
| 101–150 rooms | $899 / month | $999 / month | $1,199 / month | $1,499 / month | $1,999 / month |
| 151–250 rooms | $1,199 / month | $1,299 / month | $1,499 / month | $1,799 / month | $2,299 / month |
| 251+ rooms | $1,499 / month | $1,599 / month | $1,799 / month | $2,099 / month | $2,599 / month |
Added on top of the monthly pricing above — charged only when STRUT delivers a booking or measurable uplift.